Aldi donates unsold festive food to charity

Thu 8th November 2018 10.06AM

Aldi donates unsold festive food to charity

SUPERMARKET chain Aldi has launched its festive food donations scheme and is calling on charities and food banks in Mid Cheshire to register so that they can receive a free donation this Christmas.

The UK’s fastest-growing supermarket is aiming to redistribute all surplus fresh food from its stores across the region to local charities on Christmas Eve.

As part of the scheme, charities and food banks will be paired with local stores and can collect products such as fruit, vegetables, fresh meat, fish and bread after the store closes at 6pm.

Fritz Walleczek, Managing Director of Corporate Responsibility, said: “We’re starting our festive donations scheme even earlier this year to give as many charities as possible the opportunity to apply.

“We want to give something back to the communities that we serve at such an important time of year. Last year we were able to reach thousands of people across the UK, and some charities were even able to prepare fresh meals that fed families well into the New Year.”

Charities should contact Aldi’s Corporate Responsibility team at Christmas@aldi.co.uk

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